Reach

Ideation / Creative Lead

Product Case Study

Context

During the early stages of Influencer Marketing, agencies had difficulties in comprehending how to leverage creators' ability to successfully engage with big audiences.

Influencers, who were thriving on YouTube's sustainable model, lacked the knowledge to approach larger brands and establish effective collaborations.

While followers enjoyed free content on YouTube, their relationship with the influencers was often inconsequential, and their opportunities for consistent engagement were limited.

To overcome these three interconnected issues, WebTVAsia wanted to create a solution to educate agencies on the power of influencer engagement and communication, provide training to influencers on collaborating with bigger brands, and create opportunities for followers to engage with influencers and establish long-term relationships.

As a Head of Innovation, I put an idea in a noisy environment, take the user’s side and squeeze all the hidden values. Only then a product can be relevant in any type of market.

The Idea

Upon conducting research, my Team and I had an outstanding idea: creating a 3-part platform to connect agencies, creators, and followers to expedite the overall duration of an Influencer Marketing campaign.

This platform would identify the appropriate procedures and their interdependencies, simplifying the process and ensuring profitability for all users involved.

REACH ALL

Campaign Management System for Agencies.

REACH PLAY

Content Management App for Creators.

REACH FUN

Content Access App for Followers.

REACH ALL

Agencies are required to handle multiple brands and campaigns that differ from one another, for this reason, the first step was to create a platform that enables maximum control, visibility, and reliability in Campaign Creation and Management while integrating with the agency's regular standards.

To achieve this, REACH ALL provided the versatility and safety needed during this process, with a reliable database of relevant influencers on market. Additionally, thanks to the platform's intelligence, REACH ALL aligned brands’ values and messages with the creator's mindset, speech, and audiences.

  • Intro

  • Homepage

  • Colors and Typo

  • Campaign Creation

  • Campaign Management

  • Profile and Brand Management

Outcomes

The development of REACH ALL generated several outcomes:

First, it increased efficiency and effectiveness in the Campaign Creation and Management process, resulting in campaigns being delivered on time and within budget.

Second, the alignment of brand values and messages with the creator's mindset, speech, and audience enhanced the authenticity of the campaign, leading to higher engagement rates and stronger connections between the brand and its target audience.

Third, by providing a platform that streamlines the process of finding and collaborating with influencers, REACH ALL facilitated the identification of new influencers and helped build long-term relationships that generated repeat business and increased brand loyalty.

Overall, REACH ALL provided a comprehensive solution that enabled brands and agencies to run effective campaigns and achieve their marketing objectives with greater ease and confidence.

REACH PLAY

A crucial aspect of Influencer Branding Management is helping creators maintain their creativity and produce quality work for brands while preserving the originality that helped them succeed online.

To achieve this, it’s essential to consider the distinction between the different social platforms that creators manage and find a way to produce content that aligns with their different approaches, such as content uploading, analytics, income management, and more.

To address these concerns, REACH PLAY offered an integrated tool for creators to streamline content production and distribution across multiple platforms while maintaining authenticity and creative flair.

In addition to that, creators could also gain access to relevant data and analytics that could help them optimize their content and increase their revenue streams.

REACH PLAY helped influencers enhance their brand image and increase their value to agencies and brands while still maintaining their individuality and creative output.

  • Intro

  • Colors & Typo

  • Initial Screens

  • Profile

  • Influencer Content

  • Campaign Management

  • Influencer Wallet

Outcomes

REACH PLAY offered several benefits to influencers, including:

First, it increased efficiency and effectiveness in content creation and distribution, enabling creators to simultaneously produce high-quality content for multiple platforms.

Second, the availability of data and analytics helped creators optimize their content and increase revenue streams, giving them a better understanding of their audience and preferences.

Third, by using REACH PLAY, influencers could enhance their brand image and increase their value to agencies and brands. They had the opportunity to establish themselves as reliable and versatile creators who can create content across multiple platforms while maintaining their individuality and creative output.

Finally, integrating REACH PLAY significantly improved creators' content creation and management process, leading to higher quality content, increased revenue streams, and enhanced brand image and value.

REACH FUN

To close the interactivity loop, my Team developed an app called REACH FUN, which enabled followers to interact with influencer campaigns and their content. This app helped to strengthen the relationship between influencers and their followers by adding features that benefit both parties and serve as a shortcut to brand messages.

Moreover, REACH FUN offered a unique rewarding system that encouraged followers to consume more content. The more they engaged with the content, the more points or tokens they could earn. These points/tokens could then be exchanged for real merchandising material, creating an incentive for followers to engage with the campaigns even further.

REACH FUN added a new layer of interactivity and engagement to influencer campaigns, creating a more immersive and rewarding experience for followers. It also provided an effective way for brands to communicate their message to a wider audience, while still maintaining a genuine and authentic relationship with their potential customers.

  • Intro

  • Colors & Typo

  • Home

  • Rewarding System

  • Profile

Outcomes

REACH FUN revolutionized the relationship between Brand x Influencer x Followers:

Created a stronger influencer-follower relationship: With the help of REACH FUN, influencers could engage with their followers in a more interactive and immersive way, strengthening their connection and creating a more loyal fan base.

Delivered a more effective communication of brand messages: The app serves as a shortcut to brand messages, making it easier for followers to engage with campaigns and understand the brand's values and offerings.

It increased engagement and consumption of content: The unique, rewarding system of REACH FUN incentivized followers to consume more content, increasing their engagement with campaigns and the likelihood of converting into customers.

Also, enhanced brand image and awareness: The immersive and rewarding experience provided by REACH FUN creates a positive impression of the brand in the minds of followers, increasing brand awareness and potentially leading to more sales.

Widespread REACH FUN helped influencers, followers, and brands to benefit from a more interactive, rewarding, and authentic digital affinity.

Reach

SUPPORTING BRANDS

Leo Burnett

•

Havas Media

•

McDonald's

•

Coca-Cola

•

Leo Burnett • Havas Media • McDonald's • Coca-Cola •

Working with Elton is like anticipating trends and needs about creativity and innovation, a natural step ahead.

- Andreas Vogiatzatkis / Havas Media